Roger That — Booking Deals Feature
Roger is on a mission to bring transparency to dry bulk transport through a neutral network.
UX DESIGN
UI ENHANCEMENT
DESKTOP
MOBILE
Book Deals
Create Post
Search
Open Deals
My Deals
$846
$3.23/mi
Cargill
12/04/22 - 12/06/22
456 Loads
120.7/mi
Blue Grass
$0.78/bu
Northeast Grain Elevator
Rochester, Texas
Abilene Grain Elevator
Abilene, TX
$2779
$3.49/mi
Scoular
11/26/22 - 11/29/22
2343 Loads
345/mi
Red Wheat
$0.65/bu
Sweetwater Grain Elevator
Sweetwater, TX
Central Hill Country Elevator
Dallas, TX
$649
$3.50/mi
ADM
11/23/22 - 11/26/22
265 Loads
92.8/mi
Yellow Corn
$0.87/bu
Midway Grain Elevator
Midway, Texas
North Countryside Grain
Abilene, TX
Filters
Overview
Roger is revolutionizing the dry-bulk shipping industry by introducing digital solutions for deal negotiations, payments, and more. Their platform allows users to view active loads and available capacity, facilitating the bidding process, offer acceptance, and informed decision-making for carriers and shippers. This project specifically aims to enhance the effectiveness of booking and managing these deals.
My Role
While working at Bushel, Roger was one of our clients. I was the lead designer for all three of Roger's platforms: OnRamp, Deals, and Hauls. I collaborated with the project manager, business leadership, and developers to ensure my designs met business objectives. I held three working sessions a week with the business to present designs and make any necessary changes. I also set up meetings with developers to review their work and vice versa.
Goals
Enhance the primary dashboard to improve booking opportunities.
Improve search functionality by adding filters
Add the ability to search in new areas.
Implement screens that allow users to view a single opportunity and chat, send offers, and note functionality.
Build a map view that allows users to filter deals by date and price.
Discovery
Shippers
Purchase / sell grain
Dispatch loads
Track the shipment
Pay the carrier once delivery is complete
Carriers
Receive dispatches
Assign drivers
Communicate data
Receive payment from the shipper.
Drivers
Work for Carriers
Can work for Shippers
Pick up loads
Sometimes serve as a carrier and driver.
During the discovery phase of redesigning the Book Deals feature at Roger, we started by talking to shippers, carriers, and drivers to learn about their current booking experiences. Through research and testing, we found several issues with the existing platform. These included problems with finding deals, a lack of communication and negotiation features, and not being able to see shipment status. We gathered valuable feedback from users and support tickets to help with the redesign.
Load View
Only issue is when you put in search perimeter it did not show you the closest load you have to scroll through to look at all the...
Booking Deals
Need more options for dispatching drivers can't seem to upload load status from a dispatcher view.
Viewing Deals
This platform is getting better and with more features. One feature that is missing is what booking deals from my phone.
Load Cancellation
When the carrier calls to cancel load the day before there is no way to negotiate or to counter the carrier for better price.
Chat Function
I like the fact that you could put offers on loads or book immediately, but would love to be able to chat with the shipper.
Map View
I love seeing the load cards, but would love to see a map view of where those deals are. I like to visual see where those deals ...
Solution
To address the issues identified during the discovery phase, a comprehensive redesign of the Book Deals feature at Roger was implemented. The solution focused on enhancing the user experience, improving search functionality, implementing single opportunity screens for detailed viewing and communication, and enhancing the map view feature. These enhancements significantly improved the user experience, efficiency in finding and booking deals, and communication and negotiation capabilities.
Conclusion & Impact
The comprehensive redesign of the Book Deals feature at Roger has greatly improved the user experience and efficiency in finding and booking deals in the dry-bulk shipping industry. The enhanced primary dashboard, filters, and expanded search functionality provide better visibility and informed decision-making. The implementation of screens for communication and negotiation, along with the enhanced map view feature, has facilitated successful negotiations and improved the overall user experience. These improvements have helped carriers and shippers increase profit margins and solidify Roger's position as a leader in the industry.
Book Deals
Create Post
Search
Open Deals
My Deals
Open Deals
List View
Book Deals
Create Post
Search
Open Deals
Booked Deals
My Deals
$2779
$3.65/mi
Cargill
12/04/22 - 12/06/22
456 Loads
120.7/mi
Blue Grass
$0.78/bu
Northeast Grain Elevator
Rochester, Texas
Abilene Grain Elevator
Abilene, TX
$649
$3.50/mi
Cargill
12/04/22 - 12/06/22
456 Loads
120.7/mi
Blue Grass
$0.78/bu
Northeast Grain Elevator
Rochester, Texas
Abilene Grain Elevator
Abilene, TX
Map View
Book Deals
Current Deal
$2779
$3.65/mi
Cargill
12/04/22 - 12/06/22
456 Loads
120.7/mi
Blue Grass
$0.78/bu
Northeast Grain Elevator
Rochester, Texas
Abilene Grain Elevator
Abilene, TX
Contact Carrier
Scoular
Additional Terms
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Negotiate
Book
Book Deals
Contact Shipper
Tue, Sep 29
You started a conversation
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Delivered
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Designed by Trevor Osswald with a bit of ☕️
Last Updated: June 2, 2024
trevorosswald@gmail.com
© 2024 | Trevor Osswald
5:31:35 PM
Designed by Trevor Osswald with a bit of ☕️
Last Updated: June 2, 2024
trevorosswald@gmail.com
© 2024 | Trevor Osswald
5:31:35 PM
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